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Website Marketing / Site Branding
Web Promotion Development
Traffic is Key
"If you build it they will come"...No they won't!
For any website a clear decisive marketing campaign is vital for revenue generation, online donations for non-profits and increasing your organizations exposure. We review your current traditional marketing materials, determine what works, and then help you create an effective online and offline campaign.
There are many elements of a proper ad campaign. Solid performance is achieved via 50% traditional marketing and 50% online marketing efforts. If you have a marketing department we work in synergy to facilitate a clean effective method of service or product delivery. If you don't have a marketing department we can build you a campaign from scratch.
Online marketing is a combination of good search engine placements, link campaigns, banner placements in strategic areas on the net and permission based marketing.
Offline marketing includes informative press releases, print ads and other traditional marketing approaches.
Other marketing aspects that we can help with include:
Direct Response Marketing.Branding: Awareness, Message association and Purchase intent. Target Demographics Research.
There are many cost-effective methods and solutions for advertising or branding your site.
We can provide you with a multitude of options that work with your goals in mind and your budget.
Link Campaigns
Search engines can bring traffic to your site, but this service creates a steady flow of quality traffic to your site.
It's been proven that creating an inbound link campaign can increase your CR rates. (Conversion Rate is a measurement of how many people view the site to how many take action)
This is achieved via an inbound link campaign. We search the entire web and create links on web sites that have similar interests. This technique may bring less traffic overall then SEs - but it is a more highly focused quality type of lead.
Building an Inbound Link Campaign can take 4-6 months (depending on the amount of links) in order to research and target appropriate sites, contacting these sites, getting the link established and making sure the webmaster has done his or her job. This does not mean a "generic email" letter is sent out. Each site is researched then the webmaster is contacted by either personally writing to or calling the potential site. This greatly increases the chance of actually receiving the link. This process is very time consuming -yet valuable for getting quality traffic. No automated techniques or software is used.
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Online Banner Campaigns
Online marketing helps to brand your organization and creates visual advertisements strategically placed throughout the World Wide Web.
We create online banners and buttons that closely match your current marketing materials. We then place these ads on various high traffic online networks. To view some of our banner examples please click here.
We stay on top of the banner marketing trends and adapt your creatives to maximize click-throughs.
Prices are determined by amount of ads created and network selection. Two types of banner campaigns are available: CPC models (Cost Per Click) and CPM models (Cost Per Million). Both types are monitored and reports are generated to show ROI.
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Permission Based Marketing
Email drives sales.
According to a new DoubleClick study, 88 percent of people have made purchases because of permission-based email.
Permission based marketing is asking your web site visitors for their email address in exchange for content rich newsletters, discount coupons, free offers and other marketing enticements.
Why start a permission based email campaign?
Email usage translates into lower costs.
Think about it -- there are no production, paper, or postage costs. According to New Century Communications, 2001, and AdRelevance, 2001, the average costs per message were as follows:
Permission-based direct email: $0.20
Telemarketing: $1.00 to $3.00
Direct mail: $0.75 to $2.00
Email allows customer dialogue.
As an interactive medium, email lets you establish a dialogue with new and present customers. Regular messages can create brand awareness or elicit continued responses from your customer. Your dialogue with your customer base contains invaluable information that you can mine repeatedly.
Email is highly trackable.
See what's working -- and what's not -- with your email campaign. In many cases, you can easily view campaign data, including responses, campaign click-throughs, remove requests, bounced email messages, and much more.
Email lets you test quickly and inexpensively. Eighty percent of email marketing messages elicit responses within 48 hours to a week, versus six to eight weeks for a traditional direct mail piece, according to eMarketer.
Email is a great complement to your current marketing mix.
Email is a great complement to your current media mix.
Essentially, email can be an adjunct to any media, which helps quickly reinforce messages, product details, and seminar dates or trade show information, to name but a few examples.
Email can become an integral part of the relationship you have with your customer and, therefore, an extension of your brand.
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